About 4Gold

FROM ATHLETES FOR ATHLETES

In 2017, three (former) professional athletes—Brent Luyckx, Axel Roelants, and Mathieu van der Poel—came together with a shared mission: to redefine sports supplementation.

Brent, once a promising cyclist, saw his career cut short due to Crohn’s disease. Struggling to find supplements that supported both his performance and gut health, he realized the industry lacked real solutions for athletes with specific needs. Axel, with his background in motocross, experienced firsthand how nutrition impacts endurance, recovery, and injury prevention. Mathieu, a multi-discipline cycling phenomenon, understood the critical role of high-quality supplements in elite performance.

Together, they founded 4GOLD—a brand created by athletes, for athletes, built on science, innovation, and a relentless drive for excellence.

Brent Luyckx

I created the supplements I wish I had during my career. Everything we do is designed to help athletes reach their full potential.

Mathieu van der Poel

Performance is all about the details. With 4GOLD, I know it gives me the support I need to reach my goals.

Axel Roelants

At 4GOLD, we’re not just selling supplements; we’re creating a revolution in sports nutrition.

OUR JOURNEY

2017 - The birth of 4GOLD

2017 - A lot of development

2018 - The public launch

2018 - The first 4GOLD ambassador

2019 - Our DNA analysis

2019 - Partnerships in MX

2019 - Patent on HMO's in sports

2020 - Partnerships in cycling

2021 - Our DNA dashboard

2022 - Athlete with 4GOLD helmet

2022 - Moved to a new office

2022 - Partnerships in football

2023 - Our own DNA app

2023 - The launch of LiFT

2024 - Data fusion of health data

2024 - Launch of subbrand 4HEALTH

2024 - Improved formulas/packaging

DON'T SETTLE FOR SILVER

4GOLD is for the relentless. The champions. The dreamers. For the high achievers—and yes, even the underdogs—because striving for improvement isn’t reserved for a select few.

It's for those who seek ways to be just that little bit better every single day.

You want to push your limits, become stronger than yesterday, and settle for nothing less than gold—just like us.

We share your drive for improvement. We help you become the best version of yourself by supporting your performance, health, and recovery with scientifically backed supplements.

At 4GOLD, we believe in the power of your ambition—and we are committed to fueling it.

FROM ATHLETES FOR ATHLETES

THIRD PARTY BATCH CONTROL

Scientifically developed

MADE IN BENELUX

More than supplements

We go beyond supplements, we provide a comprehensive analysis of all your available health data, from DNA and blood results to your wearables and lifestyle questionnaires. Our advanced data fusion algorithms integrate and analyze this information, giving you a 360-degree view of your health and performance. We then present these insights in our app, making it easy for you to understand yourself.

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