DON’T SETTLE FOR SILVER
From their combined experience, former cyclist Brent Luyckx, today CEO, and co-founders Axel Roelants, a former MX rider and current pro-cycling phenomenon Mathieu van der Poel began working together to develop supplementation that not only had to be of high quality , but also gastrointestinal friendly.
Quickly the trio realised that while the entire sports nutrition market was operating based on a 'one size fits all-model' - in other words, from the idea that supplements work the same way in each body and have the same effects - that this was and is a scientifically outdated view. As a matter of fact, everyone has a unique genetic profile and therefore processes supplementation in a different way.
Today there are other companies that claim to work according to the principle of personalisation, but a lot of them work with online questionnaires only - so one actually lets the consumer diagnose themselves - and that is scientifically very shaky.
At 4Gold we believe that our DNA analysis provides the most relevant in-depth insights to make personal recommendations and therefore, it is the basis of 4Gold's very valuable and globally unique proposition.
MATHIEU VAN DER POEL
Co-founder
I started 4Gold because I believed that it could be much better. As a former cyclist, I have experienced that the one-size-fits-all simply did not work for me. With 4Gold, we want to optimise health- and sport performances by exploring the possibilities to create additional and revolutionary interfaces between supplements and DNA.
As a professional cyclist I'm constantly looking for the latest innovations to improve my performances. With that in mind and a belief that high quality supplements can make a difference, I co-founded 4Gold. I'm strongly convinced that our scientific DNA approach can help me and others to have a bigger chance in achieving our goals.
As a former motocross rider I know how important good quality supplements are for your health and optimal performances. During races we often ride more than 7 hours with our bike in hard circumstances. With our prime focus on quality and innovation, we are helping people to become the better version of yourself.
A strong E-fulfilment partner is essential for an e-commerce business. For the storage, automated packaging and worldwide shipping of our products, we are currently working together with Active Ants. This company has an organic certificate , because the automated packaging machines cut and fold the boxes as small as possible, so that no necessary air is packed. The advantage: less space needed during transport and a smaller footprint for our company.
