OUR STORY
Brent's career in professional cycling was cut short due to Inflammatory Bowel Disease (IBD). His personal journey through the maze of generic supplements, which resulted in lost races and compromised health, highlighted the pitfalls of the one-size-fits-all approach dominating the market. This experience sparked a quest for a more tailored, data-driven solution, leading to the creation of 4GOLD.
"Everything started from my own experience. Our products, especially the personalized supplements, are crafted from what I wish I had during my career as a cyclist."
"As an athlete the nutrition/supplement puzzle is complex, our approach takes out the guesswork and helps me to become the best version of myself."
"With 4GOLD, we're not just selling supplements; we're setting a new standard for personalized health, one individual at a time."
Today, the market is saturated with identical products, and many companies offer so-called personalized supplements based on superficial questionnaires, which lack scientific rigor.
This approach ensures you receive not only personalized supplements but also additional insights to improve your lifestyle based on your body's unique requirements, helping you achieve peak health and performance.
OUR JOURNEY
4GOLD was created to do better from the experience of its founders.
The start of writing their algorithms and testing hundreds of samples.
Launch of our first line of supplements with a primary focus on performance.
A year later we launched our DNA analysis with proprietary software.
We saw the potential of 15 HMO's on sport performance.
Partnership with cycling team Alpecin-Deceuninck.
Improved data visualizations with continuous updates of your results.
We moved to a new office with more workplaces and storage.
We started working together with teams in other sports.
We launched our own app where we integrated DNA with other data.
Together with Bunge we created LiFT. Worlds first lipid to fuel your sports performance.
After years of development, all the pieces of the puzzle came together, using millions of data points to create your supplement.
We integrate data from your DNA, blood tests, wearable devices, and lifestyle questionnaires to deliver the most comprehensive insights through our app.
A lot of exciting things to come.
OUR MISSION
4GOLD strives for a world where everyone can become the best version of themselves through data-driven insights and personalised supplements.
Passionate about health and performance? Interested in joining our team? Check out our open vacancies below.